Thursday, May 7, 2009

Think Beyond Plastics gains momentum

From Daniella Russo's notes
Well, so much about writing regularly. We got real busy really fast: the campaign to raise awareness of the dangers of plastics "grew legs" in multiple communities and many grass-roots organizations. We have reached out to Surfrider, Save Our Shores, Oceana, Sea Life Conservation, Save The Whales and many others to get the message out to our communities. How? We produce thousands of CDs with outreach materials and ask people to take one and host a party. Not tupperware party, but a plastics-awareness party. As a result of our relentless focus on getting the word out, our Facebook cause Don't Trash The Ocean topped 15,000 and continues to snowball and traffic to our web sites and has nearly doubled.
We must press on.

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