From Daniella Russo's moleskin
It is truly amazing to see how our campaign is growing. We launched it at the end of 2008, with a Facebook cause, a viral film hosted by Edward Norton, and a destination page www.strangedayscauses.org. Our goal was to capture the interest in Edward Norton (Bring Your Own Bag), and send viewers to the portal web page that would help direct their interest. Soon we found out that there is no singular web site that organizes news, information and social activism around plastic bags, or The Garbage Patch. So we created the pages: www.droptheplasticbag.org and www.greatgarbagepatch.org. To get people to visit, we added a call to action at the end of Edward's Video Bag The Bag. We also launched a Google keyword campaign, linking certain words to the web sites. Slowly, but surely, traffic began to flow.
Today, about 14 months after we started the campaign, our Facebook cause is almost 17,000 strong and continues to grow. Traffic to both web sites is building up.
Key to our efforts now is partnering with grass-roots organizations to reach out to the communities live, not just online.
Next I will write about working with the partner organizations.