At The Last Stretch

A Think Beyond Plastics Film Festival

It has been crazy busy time for us all. Why did we ever think that a film festival is not that hard to put together? Tells you how much experience we have in doing that.
Well, what we did not know, we compensated with great willingness to succeed.
Our whole team continues to perform miracles. We have signed up partners, we have received sponsorships, our ads are all over the Monterey Peninsula - radio, newspapers. And of course, since we are so good at new media, we are all over with a Facebook page, fans and twitter followers.
We are so pleased that Earthbound Farms offered their sponsorship, as well as The Monterey Peninsula Weekly.
Everyone is worried about whether people will actually come - but I am not. Our goal is to raise awareness of the cause and by simply advertising and working with the partners we have already accomplished so much.
Think Beyond Plastics!

Film Festival Gains Momentum

From Daniella Russo's moleskine

Our film festival now has a logo! It is gaining momentum fast: it is listed on the web site, we have a press release and fact sheet, and are beginning to work with sponsors. Wendy is awesome. So is the Monterey Cannery Row IMAX. The theater is brand new, very elegant and with a great location. We are very happy to have them as a partner for the event.

And since I started writing about our terrific team, I have to say the event would be impossible without the talent and energy of Sheila Taylor. Sheila is our southern belle, complete with a lovely southern drawl invoking images of lazy afternoons with mint juleps in hand. But don't let this image fool you for a moment. There is nothing laid-back or slow about this woman. Behind the long blond hair and big blue eyes is one of the sharpest financial minds in the film business. Sheila is also working on the film festival, because we need all hands on deck and done a terrific job of selecting media outlets and organizing the partners. I am lucky to have such a talented team!