Showing posts with label Daniella Russo launches Think Beyond Plastics. Show all posts
Showing posts with label Daniella Russo launches Think Beyond Plastics. Show all posts
Friday, October 2, 2009
Sea Studios Wins Two Major Awards at the Jackson Hole Wildlife Film Festival
Sea Studios Foundation is proud to announce that we have won two awards at the Jackson Hole Wildlife Film Festival. Sea Studios won Best 360 Campaign for our Think Beyond Plastics campaign. The 360 Award is given to the campaign package that most effectively utilizes multiple distribution platforms and formats, including: broadcast, theatrical, live-event, internet, venue specific display, gaming, mobicast, and any other distribution to enrich an appreciation or understanding of the natural world and the relevant issue. Sea Studios' film Once Upon a Tide won Best Children's Film. That award is given to the program that most effectively inspires an appreciation of the natural world, or issues associated with animals and the environment, to young audiences. Kudos to all!
Wednesday, September 30, 2009
Mayors' Ocean Summit
On Friday, August 29, 2009 a one day event was hosted by West Marine for mayors of coastal cities from Crescent City to Santa Barbara, to discuss the dangers of plastic pollution.
The following city and state officials were in attendance:
Hon. Sam Farr Congress member, 17th district
Hon. Bill Monning Assemblyman, 27th District
John Laird, Member Waste Management Commission of the State of California
Carmel
Sue McCloud, Mayor
Rich Guillen , City Manager
Carpinteria
Gregg Carty, Mayor
Dave Duflinger, City Manager
Del Rey Oaks
Joseph P. Russell, Mayor
Half Moon Bay
John Muller, Mayor
Pacific Grove
Dan Cort, Mayor
Monterey
Chuck Della Sala, Mayor
Morro Bay
Betty Winholtz, Mayor
Santa Monica
Ken Genser, Mayor
Pacifica Julie Lancelle, Mayor Don Eagleston, Chamber of Commerce
Salinas Dennis Donohue, Mayor
Santa Cruz
Cynthia Mathews, Mayor
Katherine Beiers, Council Member
Ryan Coonerty, Council Member
Tony Madrigal, Council Member
Fred Keeley, County Assessor
Seaside
Ralph Rubio, Mayor
Watsonville
Antonio Rivas, Mayor
Carlos Palacios, City Manager
For more on the event, topics discussed and photos, visit this website: http://www.mayorsoceansummit.org
Thursday, July 9, 2009
Think Beyond Plastics - a finalist at Jackson Hole Film Festival
Think Beyond Plastics is bubbling rapidly. After the film festival our ranks on Facebook are growing: Think Beyond Plastics as well as Don't Trash the Ocean have gained hundreds of new members.
But the most exciting news arrived today: Think Beyond Plastics is a finalist at the Best 360 Campaign Category at the Jackson Hole Film Festival. What a terrific recognition for the campaign, for the people who are working on it, and for all of our partners who have and continue to contribute efforts.
Tuesday, June 16, 2009
Terrific film festival, onto 2010
Our film festival was a real success!
We had excellent attendance, despite the beautiful day outside. Nice weather always kills movie attendance - but not in this case. People were coming in all throughout the day, talking to the partners who have set up booths, and actively participating in the panel at the end. We were very happy to welcome Anna Cummins and Markus Ericksen of Algalita, who are in the midst of their awareness campaign, called JunkRide 2000. Anna and Markus talked about sailing the Gyre and handed out samples of the "plastic soup". We concluded the evening with a wonderful sail on the Monterey Bay.
My thanks go out to our team, Wendy Goldman, Sheila Taylor and Blaise Douros, as well as the terrific volunteers who worked all day long to produce a memorable event: Peter Larson, Dalya Adams, Azucena Yzquierd, Rae Pineda and Mike Tomitz.
Friday, May 29, 2009
At The Last Stretch
A Think Beyond Plastics Film Festival
It has been crazy busy time for us all. Why did we ever think that a film festival is not that hard to put together? Tells you how much experience we have in doing that.
Well, what we did not know, we compensated with great willingness to succeed.
Our whole team continues to perform miracles. We have signed up partners, we have received sponsorships, our ads are all over the Monterey Peninsula - radio, newspapers. And of course, since we are so good at new media, we are all over with a Facebook page, fans and twitter followers.
We are so pleased that Earthbound Farms offered their sponsorship, as well as The Monterey Peninsula Weekly.
Everyone is worried about whether people will actually come - but I am not. Our goal is to raise awareness of the cause and by simply advertising and working with the partners we have already accomplished so much.
Think Beyond Plastics!
It has been crazy busy time for us all. Why did we ever think that a film festival is not that hard to put together? Tells you how much experience we have in doing that.
Well, what we did not know, we compensated with great willingness to succeed.
Our whole team continues to perform miracles. We have signed up partners, we have received sponsorships, our ads are all over the Monterey Peninsula - radio, newspapers. And of course, since we are so good at new media, we are all over with a Facebook page, fans and twitter followers.
We are so pleased that Earthbound Farms offered their sponsorship, as well as The Monterey Peninsula Weekly.
Everyone is worried about whether people will actually come - but I am not. Our goal is to raise awareness of the cause and by simply advertising and working with the partners we have already accomplished so much.
Think Beyond Plastics!
Monday, May 18, 2009
Think Beyond Plastics keeps growing
From Daniella Russo's moleskin
It is truly amazing to see how our campaign is growing. We launched it at the end of 2008, with a Facebook cause, a viral film hosted by Edward Norton, and a destination page www.strangedayscauses.org. Our goal was to capture the interest in Edward Norton (Bring Your Own Bag), and send viewers to the portal web page that would help direct their interest. Soon we found out that there is no singular web site that organizes news, information and social activism around plastic bags, or The Garbage Patch. So we created the pages: www.droptheplasticbag.org and www.greatgarbagepatch.org. To get people to visit, we added a call to action at the end of Edward's Video Bag The Bag. We also launched a Google keyword campaign, linking certain words to the web sites. Slowly, but surely, traffic began to flow.
Today, about 14 months after we started the campaign, our Facebook cause is almost 17,000 strong and continues to grow. Traffic to both web sites is building up.
Key to our efforts now is partnering with grass-roots organizations to reach out to the communities live, not just online.
Next I will write about working with the partner organizations.
It is truly amazing to see how our campaign is growing. We launched it at the end of 2008, with a Facebook cause, a viral film hosted by Edward Norton, and a destination page www.strangedayscauses.org. Our goal was to capture the interest in Edward Norton (Bring Your Own Bag), and send viewers to the portal web page that would help direct their interest. Soon we found out that there is no singular web site that organizes news, information and social activism around plastic bags, or The Garbage Patch. So we created the pages: www.droptheplasticbag.org and www.greatgarbagepatch.org. To get people to visit, we added a call to action at the end of Edward's Video Bag The Bag. We also launched a Google keyword campaign, linking certain words to the web sites. Slowly, but surely, traffic began to flow.
Today, about 14 months after we started the campaign, our Facebook cause is almost 17,000 strong and continues to grow. Traffic to both web sites is building up.
Key to our efforts now is partnering with grass-roots organizations to reach out to the communities live, not just online.
Next I will write about working with the partner organizations.
Friday, May 8, 2009
Film Festival Gains Momentum
From Daniella Russo's moleskine
Our film festival now has a logo! It is gaining momentum fast: it is listed on the web site, we have a press release and fact sheet, and are beginning to work with sponsors. Wendy is awesome. So is the Monterey Cannery Row IMAX. The theater is brand new, very elegant and with a great location. We are very happy to have them as a partner for the event.
And since I started writing about our terrific team, I have to say the event would be impossible without the talent and energy of Sheila Taylor. Sheila is our southern belle, complete with a lovely southern drawl invoking images of lazy afternoons with mint juleps in hand. But don't let this image fool you for a moment. There is nothing laid-back or slow about this woman. Behind the long blond hair and big blue eyes is one of the sharpest financial minds in the film business. Sheila is also working on the film festival, because we need all hands on deck and done a terrific job of selecting media outlets and organizing the partners. I am lucky to have such a talented team!
Thursday, May 7, 2009
A film festival to honor Oceans Day
From Daniella Russo's notebook
So after long debates about how to get people interested in - er - garbage, marine debris and plastic containers, in a moment of absolutely clarity, our team of grass-roots organizations, filmmakers and non-profit leaders arrived at the decision to organize a film festival! In partnership with the Cannery Row IMAX who is providing its beautiful new facility for the event, we are now in the midst of organizing the inaugural Oceans Day film festival. This year's theme is "Think Beyond Plastics". We will screen three terrific films: Marina of the Zabballeen, Message in The Waves and Strange Days on Planet Earth (Dirty Secrets).
How do you get a film festival on a shoestring budget? Ask Wendy Goldman. Wendy is the queen of the event, who organizes us all with an iron fist and produces with a tremendous speed press releases, fact-sheets, pledges and everything else a film festival needs. Which is a lot. Click on our staff link and find out more abut Wendy. She is terrific.
So after long debates about how to get people interested in - er - garbage, marine debris and plastic containers, in a moment of absolutely clarity, our team of grass-roots organizations, filmmakers and non-profit leaders arrived at the decision to organize a film festival! In partnership with the Cannery Row IMAX who is providing its beautiful new facility for the event, we are now in the midst of organizing the inaugural Oceans Day film festival. This year's theme is "Think Beyond Plastics". We will screen three terrific films: Marina of the Zabballeen, Message in The Waves and Strange Days on Planet Earth (Dirty Secrets).
How do you get a film festival on a shoestring budget? Ask Wendy Goldman. Wendy is the queen of the event, who organizes us all with an iron fist and produces with a tremendous speed press releases, fact-sheets, pledges and everything else a film festival needs. Which is a lot. Click on our staff link and find out more abut Wendy. She is terrific.
Think Beyond Plastics gains momentum
From Daniella Russo's notes
Well, so much about writing regularly. We got real busy really fast: the campaign to raise awareness of the dangers of plastics "grew legs" in multiple communities and many grass-roots organizations. We have reached out to Surfrider, Save Our Shores, Oceana, Sea Life Conservation, Save The Whales and many others to get the message out to our communities. How? We produce thousands of CDs with outreach materials and ask people to take one and host a party. Not tupperware party, but a plastics-awareness party. As a result of our relentless focus on getting the word out, our Facebook cause Don't Trash The Ocean topped 15,000 and continues to snowball and traffic to our web sites GreatGarbagePatch.org and DropThePlasticBag.org has nearly doubled.
We must press on.
Well, so much about writing regularly. We got real busy really fast: the campaign to raise awareness of the dangers of plastics "grew legs" in multiple communities and many grass-roots organizations. We have reached out to Surfrider, Save Our Shores, Oceana, Sea Life Conservation, Save The Whales and many others to get the message out to our communities. How? We produce thousands of CDs with outreach materials and ask people to take one and host a party. Not tupperware party, but a plastics-awareness party. As a result of our relentless focus on getting the word out, our Facebook cause Don't Trash The Ocean topped 15,000 and continues to snowball and traffic to our web sites GreatGarbagePatch.org and DropThePlasticBag.org has nearly doubled.
We must press on.
Wednesday, March 4, 2009
Daniella Russo Launches Think Beyond Plastics
The premiere of Strange Days on Planet Earth behind us, we have been focused on raising awareness of one of the topics of the film: the dangers of plastics. Our Facebook Group Stop Trashing The Ocean is growing fast, and the members have been asking how to get involved, what is going on in their communities, what efforts should they support. Traffic to both GreatGarbagePatch and DropThePlasticBag is up. Clearly, the issues of plastics are at the public's attention. So in February 2009 we launched Think Beyond Plastic, a collaborative effort to connect the online activities with community events that focus on the dangers of plastics. I went to present to a great group - Outdoor Educators at their annual gathering at the Sempervirens Outdoor School in Santa Cruz. What a great crowd! Excited, committed to the health of our planet, and willing to learn and be involved. And so much fun.
Blaise, our post-production coordinator extraordinaire got me all prepared, with my own audio, video and tons of CDs for hosting parties. It was fun!
The road ahead is long, but full of terrific bright people and I look forward to working with them on this worthy cause.
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