Think Beyond Plastics keeps growing

From Daniella Russo's moleskin

It is truly amazing to see how our campaign is growing. We launched it at the end of 2008, with a Facebook cause, a viral film hosted by Edward Norton, and a destination page www.strangedayscauses.org. Our goal was to capture the interest in Edward Norton (Bring Your Own Bag), and send viewers to the portal web page that would help direct their interest. Soon we found out that there is no singular web site that organizes news, information and social activism around plastic bags, or The Garbage Patch. So we created the pages: www.droptheplasticbag.org and www.greatgarbagepatch.org. To get people to visit, we added a call to action at the end of Edward's Video Bag The Bag. We also launched a Google keyword campaign, linking certain words to the web sites. Slowly, but surely, traffic began to flow.
Today, about 14 months after we started the campaign, our Facebook cause is almost 17,000 strong and continues to grow. Traffic to both web sites is building up.
Key to our efforts now is partnering with grass-roots organizations to reach out to the communities live, not just online.
Next I will write about working with the partner organizations.

Exciting New Media at Sea Studios

Sea Studios has embraced Web 2.0! Please explore some of our new media ventures:

We have our very own YouTube Channel called Strange Days Action. Go to: www.youtube.com/strangedaysaction to see many of our films.

We have also started several social networking communities and causes on Facebook and Myspace. Please click on any of the following:

Strange Days Facebook Cause: Make Waves
MySpace Strange Days Action Cause
Wastephobia
Save the Coral Reef
Stop Trashing the Ocean: The Great Garbage Patch

We are involved in an online movement called Drop the Plastic Bag. Please visit: www.droptheplasticbag.org to join forums, to find resources, and to take a number of actions.

Go to the The Green Guide to see our "Bag the Bag" video, starring Edward Norton.

And finally, go shopping at our interactive supermarket. Go to: www.pbs.org/strangedays/getinvolved/