The Plastic Pollution Coalition invites you to
a special film screening
Friday, October 23, 2009
7 p.m. - 10:30 p.m.
UCLA Melnitz Hall - James Bridges Theater
See Tapped, the Movie www.tappedthemovie.com , followed by National Geographic's Strange Days on Planet Earth: Dirty Secrets, hosted by Edward Norton (http://www.pbs.org/strangedays), and a sneak preview of footage from a documentary by Bill Weaver and Jan Vozenilek on the current Midway Journey www.midwayjourney.com .
Screenings will be followed by a Q & A with the filmmakers.
Admission is free of charge
Get Informed. Take action.
This event is made possible through the generosity of Irmelin DiCaprio and the Leonardo DiCaprio Foundation, The UCLA School of Film, Television and Digital Media, and the UCLA Institute of the Environment, with additional support from the UCLA Education for Sustainable Living Program.
To reserve your seat(s) please RSVP to plasticpollution@gmail.com
Showing posts with label Edward Norton. Show all posts
Showing posts with label Edward Norton. Show all posts
Tuesday, September 29, 2009
Friday, August 14, 2009
Summit on Communicating Plastics
Our work on communicating plastics continues. On July 24, a group of environmental leaders actively engaged in communicating the dangers of plastic pollution to the public came together at our offices on Cannery Row. The goal? How to communicate more effectively one key message - plastic pollution is bad. For the people. For the animals. For the planet. An excellent meeting that we kicked off with a team building exercise - African drums.
A day of great discussions took place. Topics, attendees and pictures - please visit the website.
Our work continues to capture the hearts and minds of many. Our facebook group is now over 27,000 people strong. People continue to view Edward Norton's inspirational message to "bring your own bag" and habits will begin to change.
Onward!
Monday, May 18, 2009
Think Beyond Plastics keeps growing
From Daniella Russo's moleskin
It is truly amazing to see how our campaign is growing. We launched it at the end of 2008, with a Facebook cause, a viral film hosted by Edward Norton, and a destination page www.strangedayscauses.org. Our goal was to capture the interest in Edward Norton (Bring Your Own Bag), and send viewers to the portal web page that would help direct their interest. Soon we found out that there is no singular web site that organizes news, information and social activism around plastic bags, or The Garbage Patch. So we created the pages: www.droptheplasticbag.org and www.greatgarbagepatch.org. To get people to visit, we added a call to action at the end of Edward's Video Bag The Bag. We also launched a Google keyword campaign, linking certain words to the web sites. Slowly, but surely, traffic began to flow.
Today, about 14 months after we started the campaign, our Facebook cause is almost 17,000 strong and continues to grow. Traffic to both web sites is building up.
Key to our efforts now is partnering with grass-roots organizations to reach out to the communities live, not just online.
Next I will write about working with the partner organizations.
It is truly amazing to see how our campaign is growing. We launched it at the end of 2008, with a Facebook cause, a viral film hosted by Edward Norton, and a destination page www.strangedayscauses.org. Our goal was to capture the interest in Edward Norton (Bring Your Own Bag), and send viewers to the portal web page that would help direct their interest. Soon we found out that there is no singular web site that organizes news, information and social activism around plastic bags, or The Garbage Patch. So we created the pages: www.droptheplasticbag.org and www.greatgarbagepatch.org. To get people to visit, we added a call to action at the end of Edward's Video Bag The Bag. We also launched a Google keyword campaign, linking certain words to the web sites. Slowly, but surely, traffic began to flow.
Today, about 14 months after we started the campaign, our Facebook cause is almost 17,000 strong and continues to grow. Traffic to both web sites is building up.
Key to our efforts now is partnering with grass-roots organizations to reach out to the communities live, not just online.
Next I will write about working with the partner organizations.
Thursday, May 1, 2008
Strange Days is all over youtube!
Hannah Smith Walker here...I am a production/post coordinator at Sea Studios. But I am also one of the team members helping Sea Studios enter Web 2.0. We started a youtube channel called StrangeDaysAction (www.youtube.com/StrangeDaysAction), and have posted many of our videos. But I just did a quick search on youtube and found lots of youtubers posting trailers of Strange Days, interviews and speeches with Norton about Strange Days, and actual pieces of the newest episodes that only aired last week.
Here's a couple examples of what I found posted:
Here's a couple examples of what I found posted:
Monday, April 28, 2008
Earthday
Earthday, Tuesday April 22. New York City.
It’s 7am and Edward has just arrived at the Today Show studio. We’re welcomed by a nice producer who prepped the interview. Edward is going to be able to talk about Strange Days and our campaign encouraging people to stop using plastic bags. He’s asked to hand out reusable bags to the crowd outside. Great that even the Today show is going green—at least for today. 7:40 and he’s taken to the “couch.” I’m invited along to watch from inside the studio. But today is no normal day. Mrs. Bush is a guest also. As a result, I’m not let in and watch on a monitor in the green room. The interview goes well. Matt Lauer seems to be a genuine fan. With a day to the broadcast, I hope that it will convince some folks to tune in. And who knows, it might even get some to think about their use of plastic.
I had to laugh. As I was hustling to the subway to catch my flight back home, I look up and spot “plastic man.” Here is this guy covered in plastic bags. I had to meet him and get his picture. He and his buddy are traveling the country on behalf of the environment. And plastic man is a Stanford grad. What a kick. I’ll find out more about what he’s up to and post it when I do.
--Mark Shelley
It’s 7am and Edward has just arrived at the Today Show studio. We’re welcomed by a nice producer who prepped the interview. Edward is going to be able to talk about Strange Days and our campaign encouraging people to stop using plastic bags. He’s asked to hand out reusable bags to the crowd outside. Great that even the Today show is going green—at least for today. 7:40 and he’s taken to the “couch.” I’m invited along to watch from inside the studio. But today is no normal day. Mrs. Bush is a guest also. As a result, I’m not let in and watch on a monitor in the green room. The interview goes well. Matt Lauer seems to be a genuine fan. With a day to the broadcast, I hope that it will convince some folks to tune in. And who knows, it might even get some to think about their use of plastic.
I had to laugh. As I was hustling to the subway to catch my flight back home, I look up and spot “plastic man.” Here is this guy covered in plastic bags. I had to meet him and get his picture. He and his buddy are traveling the country on behalf of the environment. And plastic man is a Stanford grad. What a kick. I’ll find out more about what he’s up to and post it when I do.
--Mark Shelley
Earthday Rally
Sunday April 20, Washington, D.C.
Woke up this morning and pulled open the shades… rain. Hard rain. My fantasy of being involved in the latest of a great tradition of historic events that have taken place on the Mall-- Viet Nam war rallies, Martin Luther King, the Million Man March-- dissolved into scenes from Woodstock. Well, if we’re celebrating nature, what better way than for her to show us what she’s got. Norton’s psyched, though. Spirits are still high. We have the chance to introduce our Bag the Bag video to the hearty soles who won’t be discouraged by a little… torrential downpour.
After a short delay for a thunderstorm to pass, the rally gets going again and the giant Jumbotron’s light up with our video. The loudest cheers of the day emerge from under thousands of umbrellas when he says “paper or plastic? How about neither.” No question he speaks to this crowd. Edward is then introduced. And he’s on fire. For 5 minutes he made getting involved with environmental issues hip, relevant, and the most important challenge of our time--. It reminded me of the first Earthday rally in San Francisco. I was lucky enough (and old enough) to have been there. Country Joe and the Fish; Crosby, Stills, and Nash, Joan Baez. It was a movement. There was passion, energy, urgency. And we-- all of us-- were going to change the world. And in many ways we did. For a moment, I thought that we just might be able to do it again. Edward finishes, the crowd erupts, and so does the sky. At one point I saw a lightning bolt hit the top of the Washington Monument. Solid water. Minutes later, the Park Service cancelled the rest of the show. But we made it and it was thrilling. I’m hoping to get a recording of his talk and will post it if we do. Check back.
--Mark Shelley
Woke up this morning and pulled open the shades… rain. Hard rain. My fantasy of being involved in the latest of a great tradition of historic events that have taken place on the Mall-- Viet Nam war rallies, Martin Luther King, the Million Man March-- dissolved into scenes from Woodstock. Well, if we’re celebrating nature, what better way than for her to show us what she’s got. Norton’s psyched, though. Spirits are still high. We have the chance to introduce our Bag the Bag video to the hearty soles who won’t be discouraged by a little… torrential downpour.
After a short delay for a thunderstorm to pass, the rally gets going again and the giant Jumbotron’s light up with our video. The loudest cheers of the day emerge from under thousands of umbrellas when he says “paper or plastic? How about neither.” No question he speaks to this crowd. Edward is then introduced. And he’s on fire. For 5 minutes he made getting involved with environmental issues hip, relevant, and the most important challenge of our time--. It reminded me of the first Earthday rally in San Francisco. I was lucky enough (and old enough) to have been there. Country Joe and the Fish; Crosby, Stills, and Nash, Joan Baez. It was a movement. There was passion, energy, urgency. And we-- all of us-- were going to change the world. And in many ways we did. For a moment, I thought that we just might be able to do it again. Edward finishes, the crowd erupts, and so does the sky. At one point I saw a lightning bolt hit the top of the Washington Monument. Solid water. Minutes later, the Park Service cancelled the rest of the show. But we made it and it was thrilling. I’m hoping to get a recording of his talk and will post it if we do. Check back.
--Mark Shelley
Wednesday, April 16, 2008
Television Premiere of Strange Days II
We are counting down the days to our broadcast premiere! Please join us by tuning in to PBS on April 23rd (Wednesday evening) to see "Dangerous Catch" and "Dirty Secrets".
Also check out our brand new interactive Strange Days PBS website: www.pbs.org/strangedays
Wednesday, January 30, 2008
Strange Days on Planet Earth Host Shoot
Well it finally happened...we filmed our host, Edward Norton in LA. We would have filmed him earlier in the month, but a freak storm put an end to that plan.
The second planned shoot went very smoothly. Our line producer, Brook Holston spent weeks working on the pre-production plans. We only had two days, but we managed to film all of the scenes starring Edward Norton for both new episodes of "Strange Days on Planet Earth". "Dirty Secrets" and "Dangerous Catch" will be premiering on PBS in April 2008 (the day after Earth Day).
This shoot was especially exciting for me because I was brought on as the still photographer. This was the first time I had been on a crew where it was my sole responsibility to take photos. Normally, I am a PA (production assistant), so my job usually consists of doing whatever anyone tells me. Plus, I always take photos anyway. But this time I had the pleasure of focusing on just the photography. Also, someone hooked me up with a headset so I could listen in to all the production-speak. I am a scientist and a photographer by background, so the whole LA film scene was new to me.
We had a 40 person + film crew this time. There were assistants for the assistants! Everything had to be perfectly choreographed so that we could film Edward Norton at all of the correct locations in the perfect light. We shot at a pier, a culvert, a fish market, a parking lot, a beach, and a water treatment plant.
Imagine getting that many people set up, tore down, and moved around in just two days. Kudos Brook! 
Subscribe to:
Posts (Atom)
